SEO
GEO
INDUSTRIES
ABOUT US
RESOURCES
CONTACT
Back
Back
SEO wins ranked links on Google. GEO wins citations inside AI answers. Here is how they differ and why you need both.
TL;DR
SEO optimises for ranked results on search engines; GEO optimises to be cited in AI-generated answers. They share foundations but differ in targets and measurement. Most brands now need both.
SEO is the practice of ranking your pages in search engine results like Google.
GEO is the practice of getting your brand named and cited in AI answers from ChatGPT, AI Overviews, Perplexity and Gemini.
SEO targets the blue links; GEO targets the generated answer. SEO is measured in rankings and clicks; GEO is measured in citations and share of voice across AI engines.
Yes. The same buyers search Google and ask AI. Winning one without the other leaves demand on the table.
Key takeaways
See how we make brands the answer AI gives.
.jpg)