Increase in monthly organic clicks, by 96% in 6 months.
Rubic Exchange is one of the world’s leading decentralized crypto exchanges boasting a trading platform with over 200+ integrated DEXs, 15,500+ tradeable assets, across 70+ blockchain networks.
Additionally, Rubic offers a suite of products for B2B developers through its SDKs for building cross-chain swapping applications.Link to partner
We’re now at a point where we are competitively ranking at the top of Google for several important keywords. This has completely transformed the way we prioritize our organic growth.
Elena Samonova
CMO — rubic exchange
The challenge
Rubic Exchange was struggling to get visibility by outranking competitors due to an extremely competitive keyword vertical in the space of crypto swaps.
Global
Target region
12,300
URLs in scope
1
Language
Additional requirements
Considering Rubic’s extensive offering that integrates over 200+ products Rubic needed support in determining what keyword opportunities were not being addressed and hence what new opportunities could be targeted based on their potential.
seo scope details
Keyword Research
Technical SEO
International SEO
Programmatic SEO
Off-Page SEO
On-Page SEO
Custom Report Generation
Content Generation
our process
Strategies deployed
Focusing on optimizing existing swap and currency pages.
Our process started with taking the existing pages that Rubic had and finding ways to optimize their formatting and indexing to ensure we could boost keyword rankings.
Identifying overlooked keyword opportunities within reach.
We helped identify a new classification of keywords, specifically ‘bridge’ based keywords that we could be targeting if we generated new pages. We hence provided all the structure to create these pages.
Growing topical authority through high quality blogs.
In order to both support the amount of traffic we were collecting from top-of-funnel keywords and to continuously grow our topical authority, we’ve helped write high-quality web3 articles to gain even more traction.
The results
Outcomes delivered
In just 8 months, we've sucessfully helped Rubic Exchange go from not ranking at all, to the first page for multiple keywords like 'tron bridge'.
We are extremely happy to continue working with Mamba and excited for the continued growth ahead.
Elena Samonova
CMO of Rubic Exchange
Contact Us Today
Let’s start with making sure we’re the right fit for you.
Come get a no-hassle, free site audit and competitive analysis to make sure we’re aligned on the strategy before anything else.
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