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SERP features are the non-standard results on a search page, like featured snippets, People Also Ask and AI Overviews.
SERP features are elements beyond the classic blue links, including featured snippets, People Also Ask, image packs, local packs and AI Overviews. They change how much traffic a ranking actually earns.
Winning the featured snippet for a how-to query can capture clicks even above the first organic result.
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