Glossary

LLM SEO

LLM SEO is optimising content so large language models like ChatGPT surface and cite your brand in their answers.

LLM SEO, often used interchangeably with GEO, is the practice of making your content easy for large language models to retrieve, understand and cite. It relies on clear answers, strong entity signals and trusted external mentions.

Example

Publishing a precise, well-sourced definition increases the chance an LLM names your brand when asked about the topic.