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Glossary

Internal Linking

Internal linking is linking between pages on your own site to pass authority and help users and crawlers navigate.

Internal linking connects pages within a site using descriptive anchor text. It distributes link equity, signals which pages matter, and helps search engines and AI understand your topical structure.

Example

A pillar guide links out to its supporting articles, and each links back, strengthening the whole cluster.

Related terms

Anchor Text

Anchor text is the visible, clickable words of a link, which give search engines context about the linked page.

Topical Authority

Topical authority is the depth and credibility a site builds by covering a subject comprehensively.

Topic Cluster

A topic cluster is a pillar page plus supporting articles that interlink to cover one subject in depth.

Pillar Page

A pillar page is a broad, authoritative page on a core topic that links out to deeper supporting content.

Related resources

SEO Content Writing: The Complete Guide

How to write content that ranks in search and gets cited by AI, without sounding like it was written for robots.

Programmatic SEO: The Complete Guide

How to build hundreds or thousands of useful, rankable pages from a template and a structured dataset.

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