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Generative Engine Optimization (GEO) is the practice of optimising content so AI engines cite your brand in their answers.
GEO is the discipline of getting named and cited inside AI-generated answers from tools like ChatGPT, Google AI Overviews, Perplexity and Gemini. Unlike classic SEO, which targets ranked links, GEO targets the generated answer itself, combining answer-first content, entity and schema signals, and earned citations on trusted sources.
A SaaS brand adds clear definitions and DefinedTerm schema to its glossary and begins appearing as a named source in ChatGPT answers about its category.
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