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E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust, the qualities Google's raters use to judge content.
E-E-A-T (Experience, Expertise, Authoritativeness, Trust) is a framework from Google's Search Quality Rater Guidelines. It is not a direct score but shapes how Google assesses content, especially on topics affecting health, finance or safety.
Adding named authors with credentials and a reviewer byline strengthens a page's E-E-A-T signals.
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