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"AI native commerce platform that optimizes shopping experiences"
Joshua Hughes
MarketinG @ Engel & Volkers
350% growth in Clicks, in 14 months
Data Source
Nov 2023 — Present
40%
Faster lead-to-meeting turnaround
15%
increase in meeting show rates
25%
higher win rate for fast-moving leads
Data Source: ahrefs
Data pulled from third party public sources for data privacy
About the client
FERMÀT had just closed its Series B and was scaling fast—new hires, a new office, and new go-to-market motions. But their internal systems weren’t keeping up. Chili Piper managed scheduling but couldn’t reliably segment leads. HubSpot and Salesforce fields didn’t align, and enrichment data came from a messy mix of sources. The tech stack lacked integration, the data was incomplete, and routing logic was inconsistent.
UAE
Faster lead-to-meeting turnaround
1,200
increase in meeting show rates
One
higher win rate for fast-moving leads
Challenge
Sarah Madden, Head of RevOps, knew this wasn’t sustainable. Inbound leads were FERMÀT’s most valuable pipeline source, but the qualification and routing process was slow, error-prone, and rigid.
As the company launched an agency motion, moved upmarket, and scaled its team, RevOps needed flexible logic, cleaner data, and a system that could adapt. That’s when Default became the clear solution.
" Working with Mamba gave us clarity and structure. Instead of guessing, we finally had a clear SEO strategy that helped us deliver consistent, high-quality onboarding experiences for users across every market."
Joshua Hughes
MarketinG @ Engel & Volkers
Solution
Focus on Optimizing High-Value Listing Pages.
We optimized key landing pages for high-traffic keywords related to luxury real estate in Dubai, ensuring relevance and competitiveness.
Implementing Technical SEO Improvements.
We addressed site speed, mobile usability, and technical SEO elements to ensure that the site performed well across all devices and search engines.
Building out Content for Mass Awareness.
We developed location-specific content for the UAE, targeting relevant property searches and neighborhood guides to attract prospective home buyers and investors.
Step 1:
FERMÀT had just closed its Series B and was scaling fast—new hires, a new office, and new go-to-market motions. But their internal systems weren’t keeping up. Chili Piper managed scheduling but couldn’t reliably segment leads. HubSpot and Salesforce fields didn’t align, and enrichment data came from a messy mix of sources. The tech stack lacked integration, the data was incomplete, and routing logic was inconsistent.
Sarah Madden, Head of RevOps, knew this wasn’t sustainable. Inbound leads were FERMÀT’s most valuable pipeline source, but the qualification and routing process was slow, error-prone, and rigid.
"Thanks for the opportunity to share our thoughts on how. If we implement this, we could see big improvements."
Amy Ho
Lead SEO Engineer
Step 2:
FERMÀT had just closed its Series B and was scaling fast—new hires, a new office, and new go-to-market motions. But their internal systems weren’t keeping up. Chili Piper managed scheduling but couldn’t reliably segment leads. HubSpot and Salesforce fields didn’t align, and enrichment data came from a messy mix of sources. The tech stack lacked integration, the data was incomplete, and routing logic was inconsistent.
Sarah Madden, Head of RevOps, knew this wasn’t sustainable. Inbound leads were FERMÀT’s most valuable pipeline source, but the qualification and routing process was slow, error-prone, and rigid.
" Working with Mamba gave us clarity and structure. Instead of guessing, we finally had a clear SEO strategy that helped us deliver consistent, high-quality onboarding experiences for users across every market."
Joshua Hughes
MarketinG @ Engel & Volkers
Looking ahead
FERMÀT had just closed its Series B and was scaling fast—new hires, a new office, andnew go-to-market motions. But their internal systems weren’t keeping up. Chili Pipermanaged scheduling but couldn’t reliably segment leads. HubSpot and Salesforce fieldsdidn’t align, and enrichment data came from a messy mix of sources. The tech stacklacked integration, the data was incomplete, and routing logic was inconsistent.
The team behind the results
Pay, only when we perform.
From global enterprises to startups — we help companies turn visibility into measurable performance and lasting growth.
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1.3M search impressions in 6 months
Read how leading companies scale revenue and long-term organic growth with Mamba’s SEO performance.
FEATURED STORY
“The difference was the structure. We finally had a system — not just tactics.”
