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How Engel & Volkers Increased Traffic by 350%
Engel & Völkers is a globally renowned real estate company, specializing in premium residential and commercial property sales.
Author
Ashlyne Belec
Head of Content
Reviewed By
Leighton Emmons
Co-Founder
Reviewed By
Armaan Khendry
Co-Founder
Author
Ashlyne Belec
Head of Content
Reviewed By
Leighton Emmons
Co-Founder
Reviewed By
Armaan Khendry
Co-Founder
Key Takeaways
- Nearly 80% of trade show leads are never followed up on, leaving millions in untapped pipeline every year. Building a structured, automated follow-up process turns that lost potential into measurable revenue.
- Real ROI comes from repeatable systems. Clean data, consistent routing, and defined workflows drive faster qualification and stronger visibility across teams.
- Personalization should scale through data, not guesswork. Structured segmentation and context-based outreach improve engagement and credibility.
- Default helps RevOps teams automate enrichment, routing, and workflow tracking, keeping every lead moving efficiently from capture to conversion.
The Challenge
Engel & Völkers sought to build significant brand awareness in the competitive UAE real estate market, aiming to attract high-value buyers and investors to their newly launched website through organic traffic.
With a successful global brand, Engel & Völkers needed support in driving mass awareness in the UAE, focusing on gaining visibility to attract potential home buyers and investors in a new market.
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Outcomes delivered
In just 8 months, we've sucessfully helped the UAE division of Engel & Völkers drive considerable new visility and user engagement from organic search.
Data Souce: Ahrefs
About the author
B2B SEO Playbook in 2026.
Work with an industry leading SEO and AI SEO agency to get more visibility than ever before.
B2B SEO Playbook in 2026.
Work with an industry leading SEO and AI SEO agency to get more visibility than ever before.
B2B SEO Playbook in 2026.
Discover what’s possible with a structured, transparent SEO approach.
B2B SEO Playbook in 2026.
Discover what’s possible with a structured, transparent SEO approach.
FAQs
What was the main goal of Mamba’s work for Engel & Volkers?
The primary objective was to build meaningful brand awareness and grow organic visibility for Engel & Volkers’ newly launched website in the competitive UAE real estate market. This involved improving search engine visibility so high-value buyers and investors could find the brand online.
How did Mamba approach SEO for Engel & Volkers?
The strategy combined targeted keyword research, technical SEO improvements, on-page optimisation, local SEO, off-page SEO, and content tailored to UAE property searches. The focus was on making the site technically sound and relevant for luxury real estate queries.
What results were achieved from the SEO work?
Over eight months, Mamba helped Engel & Volkers significantly increase organic sessions. This uplift shows stronger visibility and engagement from people searching for luxury real estate in the UAE.
Is ongoing SEO support recommended after these results?
Yes. SEO is a long-term growth channel. Continued optimisation and content updates help sustain rankings, adapt to market shifts, and capture even more relevant traffic as Engel & Volkers expands its presence.
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1.3M search impressions in 6 months
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FEATURED STORY
“The difference was the structure. We finally had a system — not just tactics.”
