Reporting that prioritizes revenue. That's what you need.

Every SEO and AI search metric sits in one funnel. We start every report at the bottom, because the bottom is the money.

Leighton Emmons

Co-founder

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Funnel stage

SEO metrics

Google

GEO metrics

AI search

| 01

Revenue

BOF

SQLs

Pipeline value

Closed revenue

Pipeline from AI search

Revenue from AI referrals

| 02

Leads

BOF

Organic form fills

Demo or call requests

MQLs

Leads from AI referrals

MQLs from AI search

| 03

Engagement

MOF

Organic clicks

Click-through rate

Visits from ChatGPT and other AI

| 04

Visibility

TOF

Impressions

Money keywords in top 5

Domain Authority

Retrievals

Citations

Visibility

Share of Voice

Data sources we use

Nothing hidden. The method, the progress, and the numbers, all in the open.

We rebuilt the SEO workflow around what clients actually need to see. Less reporting theatre, more evidence of what moved and why.

Get a free SEO audit + customized SEO strategy

01

Pay for performance

We agree the KPIs before we start and peg part of our fee to them. Our upside only arrives when yours does.

02

Full method transparency

You see the audit, the roadmap, and every change we make. No black box and no proprietary excuses.

03

Reporting you can act on

Rankings, traffic, leads, and AI citations every month, with the specific actions we are taking next.

04

Senior team, no handoff

The strategists who scope your program are the ones who run it. You are never passed to a junior once the pitch is over.