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Every SEO and AI search metric sits in one funnel. We start every report at the bottom, because the bottom is the money.
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Leighton Emmons
Co-founder
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Funnel stage
SEO metrics
GEO metrics
AI search
| 01
Revenue
BOF
SQLs
Pipeline value
Closed revenue
Pipeline from AI search
Revenue from AI referrals
| 02
Leads
BOF
Organic form fills
Demo or call requests
MQLs
Leads from AI referrals
MQLs from AI search
| 03
Engagement
MOF
Organic clicks
Click-through rate
Visits from ChatGPT and other AI
| 04
Visibility
TOF
Impressions
Money keywords in top 5
Domain Authority
Retrievals
Citations
Visibility
Share of Voice
Data sources we use
We rebuilt the SEO workflow around what clients actually need to see. Less reporting theatre, more evidence of what moved and why.
Get a free SEO audit + customized SEO strategy
01
We agree the KPIs before we start and peg part of our fee to them. Our upside only arrives when yours does.
02
You see the audit, the roadmap, and every change we make. No black box and no proprietary excuses.
03
Rankings, traffic, leads, and AI citations every month, with the specific actions we are taking next.
04
The strategists who scope your program are the ones who run it. You are never passed to a junior once the pitch is over.