With ideas and stories on the internet changing like the weather, it can be a tall order to keep your business up to the current standards and tackle problems as they arise.
If only there were a magical solution to keep your brand relevant.
That’s precisely what on page seo services can help you achieve. People use a Google search to find things around them, get recommendations for places to visit, and everything in between. If your brand can consistently rank high on search engines, with the help of on-page SEO services, you can stay relevant and drive traffic to your website. On-page SEO is a crucial aspect of marketing that can make or break your online presence.
Knowing what your competitors are up to, what tactics are being used by businesses in your industry, and understanding what your users are looking for can be the game changer you need for your business.
It’s not a question if SEO is good for your business, it’s why you aren’t using SEO to the fullest already.
In this article, we’ll walk you through the building blocks of SEO, how it works, and how SEO can help your business achieve better online visibility and lead to more high-quality traffic.
How SEO Works
SEO demands that you understand what your users are looking for, and how they find it. The more optimized the front end and back end of your website is, the higher likelihood you have of increasing your traffic.
SEO is a complex and ongoing process that requires careful planning, implementation, and analysis to achieve long-term success. By focusing on the key factors that influence search engine rankings and user engagement, you can improve your website's visibility and attract more traffic, leads, and sales.
These key factors include:
- Keyword Research and Analysis
- Building Backlinks
- Content Creation
- On-Page Optimization
Keyword Research and Analysis
We’ve all heard the phrase “words are powerful”, and SEO is no different in this regard. Some words, or phrases can be super powerful in helping your website rank higher on search engine page results (or SERPs).
These words are called keywords.
Keywords are single words or phrases that are frequently used in search engines by users to find what they’re looking for.
Keywords help a search engine understand a user’s query and its relevance to your webpage. Businesses need to research what keywords their potential users are looking for the most and create content based on those keywords. The best keywords are those that are relevant to your target audience. Careful analysis of these keywords can help you create content that is relevant to your users.
Backlinks are essentially other websites vouching for you, or vice versa. They are elements on your website that link back to other web pages citing information sources.
If your webpage has elements that cite high-quality websites in your industry, it can increase your website’s credibility.
When you obtain links from other websites that point to your own website, these are called inbound links. The more high-quality links and authoritative your source is, the higher your credibility on search engines. So you want to build a healthy backlink profile that’s full of credible sources. Going for quantity over quality, and obtaining links from low-quality or spam websites can hurt your website’s SEO.
Building a strong profile helps your website gain more authority, and as a result, rank higher on search engines. Building backlinks requires a carefully thought-out, strategic approach that focuses on quality over quantity.
Content Creation is where SEO really comes to life. The content on your website allows you to directly communicate with your target audience. It tells your audience who you are and how you can help them.
Content comes in many shapes and sizes. It includes everything that you use to communicate with your audience, be it visual, text-based, or auditory, including:
- Social Media Posts
- Text on your webpage, like the header and footer
On-Page Optimization refers to the practice of optimizing individual pages on your website. You want to have a structured site that has interconnected pages. This helps the audience navigate your site better and incentivizes search engines to make your website more visible.
On-Page Optimization includes a lot of different aspects like:
- Keyword Optimization: Using high-traffic keywords and placing them strategically throughout your content, including the meta descriptions, and header tags.
- Internal linking: Linking to other relevant pages on your website can help guide users to helpful content.
- Webpage Optimization: Using descriptive and keyword-rich URLs, reducing page load times, using keyword-rich titles for your images, and organizing the page structure can enhance the user experience.
How Can SEO Help Your Business?
SEO is a powerful tool that can help your business in many ways. SEO helps build trust in your audience and grow your website organically. Here are some of the key ways SEO helps you grow:
- SEO helps build audience trust
When your website ranks high in SERPs, it sends a signal to your audience that your website is authoritative and trustworthy. People are more likely to do business with companies that they trust, so having a strong SEO strategy can help you build trust with your audience.
Building trust and having a good user experience go hand in hand. The user experience is how your audience interacts with your website. User experience determines how easy it is for a user to navigate your website. When users have a positive experience on your website, you get more clicks. This increases your traffic, and over time, helps your website rank at the top of search engine page results.
Users know what they want. If you give them what they’re looking for, they’ll come back to you next time. If your business fails to deliver on the users' expectations, your SEO will suffer.
Become a source your users can depend on, and you slowly build trust with your website. The more trust gained, the better the SEO.
- SEO drives traffic organically
When a user makes a query through a search engine, they find your website and click on the link. These visitors contribute to your website’s organic traffic. By following a carefully curated SEO strategy that optimizes the content on your webpages, you can ensure your website is easier for users to find on SERPs.
When the tone of your content, the design of your website, and what your brand offers come together, you’ve achieved the elusive goal of having a perfectly optimized website that can rank at the top spot on search engines. This means you don’t have to rely on paid marketing and ads to drive potential customers to your website.
- SEO is free PR
SEO helps build long-term equity for your brand. People search for things they’ve heard on the news, or things that are currently relevant. Having good on-page SEO can help your website drive traffic organically and generate leads.
Everyone has access to the internet, and approximately 5.6 billion people use Google search to find products and services. These people are eager to buy a product or service. If your website is optimized with the right keywords and phrases, you will appear in their searches, placing you in a good position to pique their interest.
If your brand is visible at the right places, more users will discover your business, ultimately increasing your lead generation and conversion rates.
Paid Searches vs. Organic SEO
Search engine marketing is a significant component of digital marketing. Pay-per-click marketing campaigns employ strategic research to help you maximize your return on investment (ROI). While this isn’t a bad thing, you simply need to be aware that most people can tell which search engine page results are advertisements and which are organic.
Imagine yourself as a customer. You’re more likely to prefer results that don’t have the word “ad” next to them when you perform a google search. Your users are in the same boat. Remember, the ultimate goal is to increase organic traffic.
Organic traffic can be increased by using tools such as paid search campaigns to increase visibility. Organic search uses well-researched keyword strategies to ensure your business is visible to a wider audience, ultimately leading to increased organic traffic.
A good marketing strategy employs a healthy mix of the two. With pay-per-click campaigns, you can ensure your content reaches a specific niche you want to target, while organic SEO brings in a wider variety of traffic to your website, increasing the credibility of your business.
Should I use SEO for my business?
The answer is: why the hell aren’t you using SEO already?
The relevance, quality, and quantity of your brand's digital presence will all contribute to your online visibility, which is driven by SEO.
One key metric to understand here is click share. Click share represents the total number of clicks your business receives, encompassing clicks from search engine page results, shopping pages, and more. Selling SEO services can greatly impact your click share count by improving your website's visibility. With effective SEO, your business can achieve a higher click share count, leading to enhanced online visibility, increased conversions, and greater overall success. The relevance, quality, and quantity of your company's digital presence all play a vital role in driving visibility, which is directly influenced by SEO.
To Wrap Up
SEO is an international, relatively low cost way to boost your website’s online presence and drive more traffic to your website, ultimately increasing your brand’s long term equity. To get started, we recommend doing keyword research to determine what your users are looking for.
SEO is not an easy task, but when done properly it can do wonders for your business. We love to chat about SEO here at mamba, and would love to help you out with any questions you’ve got on your mind. You can reach out to us here.
Q: How SEO can impact your business?
A: SEO can have a huge impact on your business. SEO gives you the ability to directly answer your customers questions. In addition to this, good SEO boosts your online visibility and site traffic, leading more trust in your business, which leads to more conversions and brand loyalty.
Q: What businesses benefit most from SEO?
A: All businesses need SEO. However some industries need it like they need air:
- eCommerce businesses
- Professional Services
- Real Estate businesses
- Restaurants and Hotels
- Home service and repair businesses
Q: How does SEO attract customers?
A: SEO works by building trust. SEO helps businesses build authority and better online visibility, which signals to a user that this brand is trustworthy. By building trust with your potential customers, SEO helps users have a better experience with your brand, thus building more long-term brand equity.
Learn More: How to do SEO: The Ultimate Step-by-Step Guide