How to Tell if Your SEO Company is Working?

Anil Alexander
June 26, 2023
13 Minute
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Search engine optimization (SEO) is an important marketing strategy for businesses that want to increase their visibility online. SEO services can be extremely effective when done correctly, but it can also be difficult to evaluate the performance of an SEO company. This article will provide an overview of how to tell if your SEO company is working and will cover such topics as measuring SEO performance, understanding key metrics, recognizing signs of a good or bad SEO company, and questions to ask your SEO company. Through this analysis, readers will gain insight into what they should look for in order to evaluate the effectiveness of their chosen agency.

Key Takeaways

  • Measuring SEO performance and understanding key metrics is crucial to determine if a strategy is working.
  • Evaluating an SEO agency's performance is critical for long-term success with search engine optimization efforts.
  • Businesses should be realistic in their expectations for SEO campaigns and set achievable goals.
  • Regular monitoring of key metrics is important to assess the effectiveness of SEO strategies and make necessary adjustments.

How Long for Results

SEO efforts often take time to show results, and it is important for companies to be patient while allowing their SEO provider the necessary time to optimize visibility and maximize return on investment, including on-page SEO services. Generally, a successful SEO strategy, which includes on-page optimization techniques, should begin showing signs of progress within three months' time. However, depending on the complexity of the website or the competitive nature of search terms, this timeline could extend.

One way companies can measure how long it takes for results to become apparent is through Google Analytics. With this tool, businesses can track organic traffic trends over time, evaluate traffic increases due to successful strategies such as backlinks, keyword optimization, content marketing, and on-page SEO services. By closely monitoring these metrics, companies can gain insights into the effectiveness of their SEO efforts and make data-driven decisions to further improve their online visibility and rankings.

Organic search engine rankings also provide insight into the success of an SEO campaign. Companies should monitor their website's position in SERPs (Search Engine Results Pages) for relevant keywords on a regular basis to observe any changes in ranking that may occur. Aspects such as page loading speed and mobile-friendliness also play a role in SEO performance; therefore, if page loading times are slow or mobile interfaces are not optimized correctly then it might take even longer for desired results to appear.

Overall, companies need to understand that success with SEO does not happen overnight but rather requires consistent effort over time before they start seeing tangible improvements in web presence and organic traffic levels. This makes it essential for businesses to have realistic expectations when embarking on an SEO journey with any provider so they don't give up too soon before giving the process enough time work its magic. By using tools like Google Analytics and measuring search engine rankings regularly, companies can assess if their SEO company is doing its job effectively or not.

Measuring SEO Performance

Measuring the performance of search engine optimization efforts is essential to understanding the efficacy of undertaken strategies. Business owners must understand that SEO results may take months before significant changes are visible, and it's important to consider monthly reports from their SEO company in order to determine if their strategy is working. Conversions, organic keywords, and other metrics should be tracked in order to determine success. Additionally, tracking website traffic with analytics software can measure an increase or decrease in visitors over time which can be a helpful indicator for marketing efforts. It's important for business owners to work with an experienced SEO agency that provides monthly reports detailing progress and outlining successes and any necessary improvements for future campaigns. Reports should also include metrics such as keyword rankings, backlinks created, organic searches performed on specific terms related to the business, and more. By closely monitoring all of these performance indicators over time, business owners will be able to better gauge the success of their SEO strategy and make adjustments as needed. Tracking these changes allows a business owner to accurately assess whether they are meeting their desired goals or need further optimization efforts from their chosen SEO agency.

Important Metrics

Analyzing important metrics such as keyword rankings, organic searches, and website traffic can be a useful way to assess the effectiveness of SEO strategies. Many people overlook the importance of these metrics when evaluating an SEO agency's performance. There are several factors that can affect an organization's success in search engine optimization including:

  • Links: A high-quality link profile is one of the most important indicators for success in search engine optimization. Quality links from authoritative websites, such as those with higher domain authority ratings, are essential for improving a website's ranking on search engines. Additionally, using tools like Google Search Console and Ahrefs can help identify any broken or irrelevant links which could be damaging to a website's performance.
  • Tools: Quality SEO tools are essential for ensuring that a website is properly optimized for search engine visibility. An effective SEO company should have access to various types of tools and should use them regularly to track their progress and make changes accordingly. These tools may include keyword research tools, backlink analysis tools, competitor analysis tools, etc., all of which provide valuable insights into how well an SEO strategy is performing.

The combination of technical expertise and knowledge about key performance indicators helps determine whether an organization's efforts are bearing fruit or not. It is important to keep track of various metrics such as keyword rankings, organic searches, website traffic and more in order to accurately measure the effectiveness of an SEO strategy over time. All these factors combined help create a better understanding of whether signs point towards successful outcomes or not when it comes to assessing the performance of an SEO agency.

Signs of a Bad SEO Company

Comparing a good SEO company with a bad one can be difficult, but there are certain signs that indicate whether an SEO agency is not performing up to par. These signs may include having the website incur penalties from search engines due to bad links or link building practices, failing to respond to emails in a timely manner, and not focusing on longtail keywords. Additionally, a bad SEO company will often fail to provide regular reports regarding progress or lack thereof on achieving business goals set. When it comes to the relationship between client and agency, if the client feels neglected and is constantly asking for updates on their account without any response from the agency side, this could also be indicative of a bad SEO company. Poor performance in any of these areas can be considered major red flags that signal something is amiss with an SEO company's services.

An effective way for clients to identify if they have hired a subpar SEO agency is by assessing how successful their link building efforts have been. If after months of working together the website's rankings still remain unchanged or even decreased compared to before hiring an agency then this could signify that either wrong tactics were used or none at all. Furthermore, if manual action warnings appear suddenly in Google Search Console then this should serve as an indication that something has gone seriously wrong with the project and immediate steps should be taken by both parties involved in order to remedy the situation ASAP.

In such cases where issues arise due to poor service provided by an outside party, it is important for clients and agencies alike to investigate further what went wrong so as not only prevent similar situations from occurring again but also ensure proper corrective measures are taken for future collaborations and projects down the line. By doing so clients are able to make sure they receive satisfactory results when investing time and money into partnering with an external marketing team such as an SEO firm.

Signs of a Good SEO Company

Assessing the performance of an SEO agency is imperative in order to determine if they are offering a quality service. There are several signs that can be indicators of a good SEO company, such as:

  1. Taking proactive actions to increase organic search traffic and rankings on search engine results pages (SERPs) through relevant keyword targeting and quality backlinks.
  2. The presence of measurable growth in organic traffic and rankings over time.
  3. An increase in conversion rate from the website due to improved page ranking accuracy for desired keywords, plus other improvements from the work done by the agency such as improved site load times or better user experience design.
  4. A proven track record of successful campaigns across their client base, showing that they have provided positive results for more than one website or business using their services before yours.

These are just some of the factors to consider when looking for signs of a good SEO company - but it is important to also keep in mind the specific goals you have established for your own website's performance, including global SEO services. If you require worldwide optimization for your website to target a broader audience, it is crucial to find an agency that offers expertise in global SEO services. By considering these objectives and evaluating if any given agency provides services that align with your budget constraints, you can make an informed decision about which SEO company will best meet your needs and expectations. They should assist you in achieving increased organic search traffic and higher search engine ranking positions with relevant keywords over time, not only in local but also global contexts. With this knowledge at hand, you can confidently move forward with making inquiries into potential agencies before committing to working with them long term – ensuring you get maximum value out of your investment into their services.

Questions to Ask Your SEO Company

Uncovering the methods and strategies utilized by a SEO company is essential to ascertaining their ability to meet your website's performance goals, so make sure you ask them key questions before investing in their services. Inquire about the process they use to generate leads or acquire new domains. Ask how they create a link profile for each domain and what target keywords they focus on. Additionally, inquire if they utilize any particular SEO tools or if they have any unique email message campaigns that could help increase your website's traffic from organic searches. Finally, determine what type of SEO service they provide - do they only focus on increasing traffic, or do they also specialize in improving rankings? Asking these questions can give you better insight into how effective the SEO company will be at meeting your needs and helping you achieve your desired outcomes.

Evaluating an SEO agency's performance is critical for ensuring long-term success with search engine optimization efforts. It is important to understand that not all agencies are capable of delivering on their promises; some may have difficulty driving meaningful increases in website traffic over time while others may struggle with optimizing rankings for target keywords. Knowing how to evaluate an agency's performance can help ensure you pick the right partner for your business and maximize the return on investment of your SEO traffic campaigns.

Evaluating SEO Agency Performance

Evaluating the effectiveness of an SEO agency is essential for maximizing the return on investment of search engine optimization efforts. The first step in this process is to take a look at the performance of organic search traffic, using Google Search Console or Ahrefs. This can provide insight into how much progress has been made and whether any manual penalties have been applied by Google. Additionally, it is important to analyze the backlink profile of the website – both internal and external links should be taken into account. A link profile audit can help identify any suspicious links that could be damaging to the website's reputation, as well as any other potential issues with regards to linking quality or quantity.

It is also worth taking note of any sudden drops in search traffic that may indicate an issue with SEO implementation or ranking factors; this could include a lack of content updates or changes in keyword targeting strategies. Analyzing SEO progress over time can shed light on these issues and help determine what actions need to be taken in order to improve performance. Finally, running regular SEO audits helps ensure that all aspects are up-to-date and working properly so your business remains competitive in organic search rankings. By monitoring these key metrics regularly, you will gain a better understanding of your agency's performance relative to your goals and objectives for SEO success. With this knowledge, you can make informed decisions about how best to move forward with your optimization efforts and ultimately reach your desired level of success. Transitioning into discussing seo goals and strategies allows businesses to develop effective plans for achieving their desired outcomes within a specific time frame while staying within budget constraints

SEO Goals and Strategies

Navigating the world of SEO requires businesses to set achievable goals and devise strategies for achieving them. Businesses should be realistic in their expectations for SEO campaigns, and trust that quality SEO agencies can make a difference. Businesses often turn to SEO experts who are well-versed in search engine users' behavior and trends; they also create articles with links, link exchanges, keyword positions, content marketing plans as part of their comprehensive reports. However, it is important to remember that search engine algorithms change frequently so results can take time - or may not be what was expected.

For businesses seeking reliable performance metrics from an agency or consultant, understanding what type of reporting is available and how it aligns with objectives is key. Quality SEO agencies will provide detailed reports on performance based on data such as web page visits, conversion rates (turning visitors into customers), keyword rankings over time and organic reach (how many people view a website). This data will help measure the progress of any optimization efforts by providing valuable insight about the success of particular strategies undertaken by the agency or consultant.

It is essential that businesses understand which tactics are used by an agency or consultant to achieve desired outcomes and how those tactics might affect other areas like reputation and brand credibility. By evaluating the underlying strategy employed by an agency or consultant along with its effectiveness in reaching desired outcomes, businesses can determine if their chosen provider has earned its keep in terms of value delivered versus investment made.


SEO performance can be measured in a variety of ways. It is important to monitor metrics such as organic traffic, keyword rankings, and conversion rates. Additionally, an interesting statistic to consider is that 75% of users never scroll past the first page of search engine results. Therefore, it is essential to make sure your SEO company understands how to achieve visibility on these pages. Evaluating the performance of your current SEO agency should be done regularly in order to ensure you are on track and making progress towards your goals. Asking key questions and understanding their strategies can help you ensure that you are getting the most out of your SEO investment.


How much does a typical SEO campaign cost?

The cost of SEO campaigns vary dependent on the scope and size of the project. Generally, companies should expect to invest in keyword research, content creation and optimization, link building initiatives, and tracking and analytics. Additionally, some projects may require additional features such as social media marketing or directory submissions.

What types of techniques are used for SEO campaigns?

SEO campaigns typically utilize techniques such as keyword research, content optimization, link building, and competitor analysis to improve website visibility in search engine results. These techniques are often implemented strategically to drive organic traffic and maximize return on investment.

How often should I expect to receive updates from my SEO company?

On average, clients should expect to receive updates from their SEO company on a weekly basis. These updates should include detailed descriptions of ongoing campaigns and strategies, as well as performance metrics related to the success of each campaign. Additionally, clients should inquire about any changes or new tactics that have been implemented.

How do I know if I'm getting a good return on my investment with SEO?

An investment in SEO can feel like a gamble, but the potential rewards are high. Examining metrics such as click-through rate and organic traffic can provide insight into whether or not your SEO strategy is successful. Data points such as these can provide tangible evidence of increased visibility and growth of your site's online presence. With careful analysis, you'll know if your investment is paying off.

What are the potential risks of using an SEO company?

The potential risks of using an SEO company include misalignment with expected outcomes, inadequate performance, and overspending. Unclear objectives or insufficient resources can lead to ineffective strategies and a lack of desired results.

Learn More: What Are Breadcrumbs in SEO?

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