How to do SEO for a Website on Wordpress

Leighton Emmons
June 5, 2023
10 Minute
How to do SEO on a Website in Wordpress
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SEO is like a chess game - it requires strategic thinking and precise execution to get the desired results. WordPress offers plenty of options to help you optimize your website for search engines, but with so many tools available, where do you even start?

This article will provide an overview of how to SEO your website in WordPress – from keyword research to on-page optimization – so that you can effectively maximize your visibility online.

Choose a Quality Hosting Provider

Choosing a quality hosting provider is an important step when it comes to optimizing your WordPress website for SEO. Having the right platform can make all the difference between achieving high rankings and struggling to rank at all. Quality hosting will provide better user experience, faster loading time, and access to powerful SEO tools that help increase your overall SEO score. It goes beyond just finding a good host; you need one that is optimized specifically for WordPress websites in order to get the most out of your efforts.

Setting up an XML sitemap, with the support of on page seo services, facilitates easy indexing of each page on your website by search engine crawlers. It also provides important information about images, videos, archives, and more. A properly set up XML sitemap enables clear navigation paths, allowing search engines to assess and prioritize the content for indexing and ranking. This significantly improves your website's visibility in search results over time, requiring minimal effort on your part. Additionally, it creates more opportunities for acquiring high-quality backlinks, further enhancing your website's search engine optimization efforts.

Having a secure SSL certificate adds another layer of security by encrypting data transferred via forms or payment transactions on your WordPress website. Aside from preventing malicious attacks, having an SSL certificate also helps boost trust among visitors and improves Google rankings since they now prefer sites using HTTPS protocol over those using HTTP protocol. With these advantages combined, investing in an SSL certificate may go far in helping you achieve the desired outcomes from your SEO strategies sooner rather than later.

Set Up an SSL Certificate

As a website owner, setting up an SSL certificate is one of the first steps you should take to create an SEO friendly environment for your WordPress site. By installing and configuring this certificate, you can ensure that all data transferred between users and your server is secure and encrypted. This will not only help protect sensitive information but also boost organic traffic as Google now gives preference to websites with an active HTTPS connection over ones without it.

You'll need to make sure that both Yoast SEO and Permalink settings are optimized for best performance after enabling an SSL certificate on a WordPress site. Internal links are important components when it comes to improving visibility in search engines, so consider linking pages together by using keywords or phrases related to page content rather than file size (e.g., 'Learn more about our services' instead of 'Click here').

Additionally, make sure meta descriptions are written accurately while ensuring they're no longer than 160 characters when possible - this helps tell search engine crawlers what type of content they'll find on each page.

Google Analytics provides valuable insights into how visitors interact with your website, along with helpful metrics such as bounce rate which indicates if people stay on the page long enough to engage with its contents. Similarly, comments enable readers to express their opinions about specific posts or articles; keep these areas open but monitor them regularly since spammy comments have the potential to harm rankings due to keyword stuffing.

With these basics covered, you’re ready to step up security even further by enabling seo-friendly permalinks next!

Enable SEO-Friendly Permalinks

A well-crafted permalink structure is an essential piece of the puzzle for any website’s SEO success. But with so many options and settings to choose from, it can be overwhelming at first glance. That's why it pays to have a good understanding of how they work, as well as what you need to do in order to enable them on your WordPress site.

First things first: To get started, navigate over to the admin panel and select “Permalinks” under Settings. From there, you'll be able to change the URL structure based on your preferences or keyword optimization goals.

You can also use plugins such as Yoast SEO which offer additional features like meta titles and link building tools by way of their Link Assistant feature. Once all changes are complete, make sure that everything is saved correctly in Google Docs before moving onto the next step.

The end result? A more organized URL structure that’ll help boost visibility in search engine results pages (SERPs). With this newfound clarity comes improved navigation both internally within your website and externally through links from other sources — helping increase traffic and conversions over time!

Ready for the next step? Let’s submit your sitemap to Google Search Console for even better indexing power.

Submit Your Sitemap To Google Search Console

Submitting your sitemap to Google Search Console is an important task for SEO success. It helps the search engine index and crawl your website, improving its ranking in SERPs. A good place to start is by using a plugin like Yoast that automatically generates a sitemap every time you create new content or publish a blog post.

Once you have generated the sitemap, head over to Google Search Console and add it there. This guide will walk through the steps of how to do so.

Google Search Console has numerous features that can help track down issues with your site’s performance on the search engine result pages (SERP). Adding your XML sitemap ensures that all the pages you want indexed are actually being crawled and making their way into Google’s results page rankings.

You can also monitor things such as broken links, any manual penalties from Google, etc., which plays an important role in overall SEO strategy.

Once you submit your sitemap to Google Search Console, it may take some time before all the changes are reflected on SERPs due to crawling delays. However, this is one of those tasks that should be done regularly if you want your content indexed properly and improve your organic traffic from search engines.

Now let's plan out the architecture of our site!

Plan The Architecture Of Your Site

After submitting your sitemap to Google Search Console, the next step in optimizing a website for SEO is planning its architecture.

This includes setting up plugins and other tools, organizing content into posts, pages, categories and tags, focusing on keywords and link juice, as well as image optimization.

To help guide your effort towards achieving higher rankings in organic search results and increasing relevant traffic to your site, it's important to create an easy-to-navigate menu structure that will provide visitors with a seamless browsing experience.

To begin creating such a menu system, use content management systems like WordPress or Drupal among others. Each of these platforms offers their own set of plugins that can help you accomplish various tasks related to SEO - from generating structured data blocks and meta descriptions fields to reducing load times across desktop computer devices and mobile phones.

Additionally, you should keep an eye out for common issues like duplicate content, low-value content pieces cluttering up RSS feeds, slow loading speeds due to high-resolution images or videos without compression techniques applied; all of which can negatively impact your score according to Core Web Vitals metric.

When deciding what types of content are going to go into each post (or page), focus on keyword research by using online tools such as Ahrefs Keywords Explorer or Moz’s Keyword Explorer tool—both free versions available.

Having this information handy will allow you to target specific keyphrases when writing pieces for both the reader and search engines. Furthermore, adding visual media like images or video hosting links within your piece can also be advantageous since they often generate more engagement than plain text alone.

When done right – ie: including relevant keywords throughout captions/titles/descriptions–this type of content has been known to result in better conversion rates while simultaneously boosting click through rate (CTR).

Create an Easy-to-Navigate Menu

A proper menu is essential to helping users and search engines navigate your website. To optimize your WordPress site for SEO, ensure you have a left-menu that works well on both desktop and mobile versions of the page. This should include caching plugins, broken links checkers, lazy loading scripts and popular link building techniques such as Google's business profile if applicable.

Additionally, it is important not to overlook keyword modifiers and broad keywords in order to help visitors find specific pages more quickly. Adding internal link from blog posts or other content pages allow readers to further explore related topics which can also benefit your overall ranking with search engine optimization efforts.

Furthermore, having an easy-to-navigate menu will increase loading speed which is another vital piece when optimizing websites for higher rankings on SERPs (search engine result pages). Organizing menus properly helps make navigation easier for both user experience and improving SEO rankings alike. As such, ensuring your WordPress site has an optimized left-menu should be one of the first steps taken towards creating a successful online presence.

Moving forward we can look at how to do keyword research in order to maximize our reach even further.

Do Keyword Research

As the old adage goes, “Garbage in, garbage out”.

When it comes to SEO for WordPress websites, one of your most important steps is keyword research. Doing robust research is like laying a strong foundation that will help you skyrocket up search engine rankings and drive more website traffic.

The first step in any successful SEO strategy should be researching keywords relevant to your industry or business niche. Knowing what people are searching for is key when optimizing content and pages on your website.

Once you have a list of potential keywords, you can use an SEO plugin such as Yoast to get recommendations based on popularity and ranking potential.

When creating title tags and meta titles, include some of these keyword suggestions while making sure they flow naturally with the text so they read well-written when displayed in search results page (SERP). This way, users recognize the relevance between their query and your article which could increase click-through rate (CTR), leading to higher organic traffic volumes.

Write SEO-Friendly URLs

Creating SEO-friendly URLs for your WordPress website is one of the most important steps you can take to improve your SEO efforts. This is because users and search engines both like clean, easy-to-read URLs that include relevant keywords.

Fortunately, WordPress offers a range of tools to help you make sure your links are as optimized as possible. Firstly, it’s important to reduce the load time on your pages by using fewer images and optimizing them with compression tools such as TinyPNG or JPEGmini. Having too many unoptimized images can block search engine crawlers from loading other content quickly which may impact their rate at indexing new link in search results.

If you want more detailed guidance on setting up an SEO-friendly URL structure, there are plenty of online resources available that provide step-by-step instructions. From choosing the right permalink settings in WordPress to creating redirects when needed, these guides offer comprehensive advice to ensure that all your URLs contribute positively to your overall SEO success. Additionally, for businesses looking for global SEO services, it is crucial to partner with experienced professionals who have a deep understanding of international markets and can implement strategies to optimize website visibility across different regions and languages. Such global SEO services are essential for expanding your online presence and reaching a wider audience worldwide.


Search engine optimization (SEO) is key to helping potential customers find your website and what it has to offer.

To ensure you are making the most of your SEO efforts, take time to plan out your architecture and make sure it's easy for users to navigate.

Additionally, do keyword research regularly so that you can accurately target searches related to your business.

Finally, submit a sitemap to Google Search Console on a regular basis in order keep your website up-to-date with the search engine’s requirements.

In other words, put all of these pieces together and you'll be well on your way to having an optimized site that stands head and shoulders above the competition!

As I always say: good things come to those who hustle!


Q: What Is The Best Way To Plan The Architecture Of My Website?

When it comes to planning the architecture of your website, one statistic that is worth considering is this: 40% of online shoppers will abandon a page if it takes more than 3 seconds to load.

By creating an organized and efficient structure for your website, you can ensure users will be able to easily navigate through pages which helps reduce loading times and improve SEO rankings.

When building out the navigation tree of a new website, start by dividing content into logical categories and subcategories based on what makes sense to visitors.

Utilizing breadcrumb navigation links can also help create a better user experience while helping search engine crawlers understand how your webpages are related.

Q: How Do I Ensure That My Website Is Easy To Navigate?

When creating a website, it's important to make sure that the user experience is top-notch. This means making sure your website has an easy and intuitive navigation system for visitors.

To ensure this, you should plan out the structure of your site in advance, ensuring all page links are clearly labeled and logically organized so users can easily find what they're looking for.

Additionally, include a search box or other navigational features such as breadcrumbs to help guide visitors around your site quickly and efficiently.

Doing this will not only provide a better user experience but also boost your chances of ranking higher on search engine results pages.

Q: How Can I Make Sure My Website Is Optimized For Search Engine Results?

Optimizing your website for search engine results can be a daunting task, but it doesn't have to be.

Take the example of XYZ Corporation: they used various on-page and off-page SEO techniques - such as keyword research, content optimization, link building & social media engagement - to ensure their website was more visible in SERPs.

As a result, they saw an increase in organic traffic by 30% within just the first month!

If you want similar success with your own website, start by researching relevant keywords and creating quality content that includes those phrases naturally.

Additionally, consider engaging in link building activities and leveraging social media marketing to get your site noticed by potential customers.

Q: How Often Should I Submit My Sitemap To Google Search Console?

When it comes to website optimization, submitting your sitemap to Google Search Console is essential for successful SEO.

How often you submit your sitemap depends on the frequency of content updates and changes made to your website; however, as a general rule of thumb, we recommend re-submitting your sitemap at least once every week or whenever major changes are made that require indexing.

This ensures that any new content added to your site will be indexed quickly and accurately by search engines so they can be found in online searches.

Q: What Is The Most Effective Way To Do Keyword Research?

When it comes to effective keyword research, the most important factor is understanding your target audience and their needs.

A great example of this in action is from a recent case study we did on increasing website traffic for an e-commerce store through SEO.

We conducted thorough keyword research to identify which terms our target customers use when searching online, then optimized existing content and created new pages with those keywords in mind.

This allowed us to drive high quality organic traffic that was more likely to convert into sales—all while staying within budget!

Learn More: How to Improve SEO on Wix

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