Does Structured Data Help SEO?

Leighton Emmons
June 15, 2023
13 Minute
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Structured data is a way of organizing web content in order to make it easier for search engines to find and index. This type of data can help with SEO by improving the chances that your website will be listed in relevant searches. It also makes it easier for search engine algorithms to determine which websites are most relevant to user queries. This article will discuss the benefits of structured data, tips on adding and testing it, and some examples of how brands are using structured data to improve their SEO rankings.

The Impact

Structured data has been found to have a significant impact on search engine optimization. This type of data helps content become more easily discoverable by major search engines, resulting in increased visibility and higher rankings. Structured data markup is also used to create rich snippets, featured snippets, knowledge panels and knowledge graphs that enable customers to quickly access relevant information from the source code or JSON-LD format. Utilizing structured data tools such as product markup, meta description and other types of code formats like JSON-LD markup can help optimize SEO strategies. Additionally, structured data testing tools like Google's helper tool are available to assist businesses in creating the correct type of markup for their real estate related knowledge.

The integration of structured data into websites can improve a brand's search queries and visibility across all major search engines such as Google Search, Bing and Yahoo! By utilizing different types of structured data such as Rich Cards or Rich Snippets, marketers can provide customers with a direct link to the products they are searching for while increasing organic presence on SERPs (search engine results pages). Companies may also be able to benefit from using schema markups in order to increase their chances at appearing within the Knowledge Graphs or Knowledge Panels. Furthermore, this form of coding offers an organized way for businesses to deliver valuable information about their services or products in a JSON-LD format which will often result in better customer experience.

However despite its potential benefits there are still many brands who don't utilize any kind of schema markups on their websites. As we discuss further below in 'top 5 reasons brands don't use schema', understanding why companies don't take advantage of this technology may be key to unlocking greater potential for success online.

Top 5 Reasons Brands Don't Use Schema

For many brands, the lack of knowledge and understanding about Schema leads to reluctance in implementation; for example, a survey conducted by a major search engine revealed that nearly two-thirds of respondents didn't know what Schema was, let alone how to use it. One reason why brands may not be utilizing schema markup is because most don't understand the various code types and structured data guidelines necessary for proper implementation. Without an understanding of code elements such as product reviews or language used by search engines, any attempt at Schema integration would likely fail. Furthermore, there's often confusion between the different types of content such as blog post paragraph text versus product reviews or recipes. As well as potential difficulty with tools like Structured Data Generators or testing tools that can help identify errors in markup schema and ensure accuracy when creating Knowledge Graphs or other rich elements.

Without clear objectives and knowledge of how to properly implement Schema, businesses are unlikely to realize its full potential benefits - from improved visibility on SERPs through Rich Search Snippets to increased clicks through Google Ads review snippets or even interactive searches through Local Business schemas. Additionally, without incorporating these rich result types into their content strategy they're missing out on growth opportunities from Magic Bullets like Product Rich Results and Knowledge Boxes that could provide direct customer feedback for targeted products or services which can lead to higher conversion rates and increased revenue growth.

Finally, in order to maximize the effectiveness of Schema Markup with regards to SEO ranking algorithms and relevant search queries across multiple platforms including Google Code lab tutorials on how to content strategies or Social Cards - businesses must have a basic understanding of machine learning capabilities so they can accurately highlight page elements within their websites while aligning with Structured Data Guidelines set forth by Google Maps location finders or other SEO tools. With this knowledge base already established, businesses have the opportunity to gain valuable insights into consumer behavior patterns while leveraging richer experiences for potential customers searching online using voice commands - all leading towards greater organic growth in impressions over time.

Top Benefits of Schema

By utilizing on-page SEO services and Schema markup, businesses can unlock a variety of advantages ranging from improved visibility on SERPs to increased clicks through Google Ads review snippets and interactive searches. JSON-LD, one popular form of structured data markup, provides a standardized format for webmasters to provide search engine crawlers with information about their content. This type of code snippet, with the help of on-page seo services, helps search engines identify the purpose of elements and enables the creation of blue links in search result listings, as well as alternative tools such as job postings, product listings, social media posts, and tabular formats. Moreover, using Schema markup, along with on-page SEO services, helps websites rank better in regular search results by providing additional context to search engines. This allows them to feature website elements prominently on SERPs, including organic listings, visual enhancements, and various forms of schema types, such as microdata and RDF, when utilized by marketers who understand its critical elements. Additionally, Schema markup offers benefits such as faster indexing time for pages and an opportunity for growth in clicks, thanks to its ability to include customer success stories with rich results performance. Finally, Search Engine Optimization (SEO) experts are advised to use official tools like Structured Data Markup Helper or other tools that support common types of structured data vocabularies, such as those offered by Google's Structured Data Testing Tool. This approach allows them to gain a technical advantage over competitors' keywords, leveraging the power of on-page SEO services.

Structured Data Tips

Recent studies suggest that up to 60% of websites are now utilizing some form of structured data, highlighting the importance of this technology for businesses looking to stay ahead in the competitive online space. Structured data is essentially a block of code which helps machines understand content on a website. This code can be used to provide extra information about a web page, such as cooking time or external links. By using structured data, websites can add features like search boxes and confirmation emails, making them more attractive to potential customers.

Using structured data also has implications for SEO trends going forward. For example, major search engines are now able to read machine-readable tags which allow them to better understand content on a website and deliver more accurate results in response to queries. This is not only beneficial for searchers but also helps websites improve their organic visibility in search engine results pages (SERPs).

Structured data is an essential tool for improving the SEO performance of global SEO services and staying ahead of the competition. It provides an opportunity for businesses to enhance their webpages with additional information that will be picked up by search engines, ultimately helping them stand out from the crowd in the global market. With the increasing utilization of structured data among websites, understanding how it works and implementing best practices should become an integral part of any forward-thinking SEO strategy focused on global SEO services. and SEO

Integrating markup into webpages provides search engines with an enhanced understanding of the contents, allowing them to deliver more accurate results and improving organic visibility. Search engines apply this markup to determine additional information about emails, prospective customers, broken links, pieces of content and their respective content types. Additionally, incorporating keywords in the markup that have a higher search volume can have a positive impact on search rankings when they appear in the righthand side of the SERPs (Search Engine Results Pages). This leads to increased traffic for website owners as well as more relevant search result enhancements for users. By utilizing's structured data tools correctly, businesses can enjoy improved SEO performance through better indexing capabilities and improved organic visibility within SERPs. Transitioning into unified formats like also helps create consistency amongst websites regarding how their pieces of content are marked up which further benefits search engine crawlers and ultimately impacts user experience.

Examples of Structured Data

Ironically, leveraging unified formats such as can provide a competitive edge in terms of improved SEO performance without the need to explicitly mention 'SEO' at all. Structured data is a way to describe content that uses semistructured data models, such as JSON-LD or microdata formats, to create a type of card that search engine crawlers easily understand. This type of data can be added to website pages and used on search engine result pages (SERPs). Here are four examples of how structured data can help SEO efforts:

  1. Rich Snippets - By adding structured data elements like star ratings or customer reviews, SERP entries will stand out among competitors' listings and be more likely to get clicked.
  2. Structured Data Markup - Using vocabulary, webmasters can markup their content in ways that allow Google to better understand what's present on the page, which results in better ranking and indexing opportunities for organic results.
  3. Knowledge Graphs - Structured data helps Google build its knowledge graph and creates an opportunity for entities related to your business or industry to appear in SERPs alongside your own featured snippets or rich cards.
  4. Link Opportunities - Structured data opens up possibilities for more linked elements within SERPs, which strengthens the connection between your business and its customers by providing additional paths into information related specifically to them – whether it's product details, recipes, directions or anything else you might offer through a website page or blog post.

Structured data allows webmasters to communicate with search engines more effectively so their content is eligible for greater visibility within SERPs; understanding how best to implement this practice leads directly into greater success online with improved SEO performance across multiple channels and platforms. Consequently making it an important part of any successful digital marketing strategy going forward

Adding Structured Data to a Website

Implementing a strategy of structured data can provide opportunities for enhanced visibility on search engine results pages (SERPs) and increased organic ranking performance. Structured data markup is code which helps search engines understand content more easily, enabling them to serve relevant information in SERPs and display it in various formats such as rich snippets, knowledge boxes, carousels, etc. This can help gain the attention of potential customers and improve click-through rate (CTR). Adding structured data requires first identifying the type of content that needs to be marked up and then using language supported by or other relevant languages. There are various tools available online which can help generate the necessary code for different types of content like articles, reviews, events, products, etc.

Once the code is generated it must be tested to ensure that it works properly and complies with standards set by major search engines like Google and Bing. This helps avoid any potential penalties related to incorrect implementations or spammy practices associated with structured data markup use. Various testing tools are available online which allow users to check their implementation against standards set by concerned authorities. Furthermore, tracking analytics from time to time also allows developers to monitor how certain changes have impacted website's traffic over time as well as measure overall SEO performance improvement due to use of structured data markup strategies.

By understanding how structured data works on a website combined with extensive testing prior deployment followed by regular monitoring after deployment can result in improved organic ranking performance and user experience which ultimately leads towards better customer engagement as well as higher conversion rates.

Testing Tools

Testing the correct implementation of structured data markup is essential for ensuring compliance with search engine standards and avoiding potential penalties. SEO experts suggest using several testing tools to assess if the structured data is correctly implemented, including:

  • Manual Testing:
  • Google Search Console's Structured Data Report can be used to test a website's structured data implementation.
  • The Structured Data Testing Tool can also be used to ensure that all elements of structured data are valid according to the rules set by each search engine.
  • Automated Testing:
  • Automated testing tools use crawlers to scan websites and detect any errors in the structure or syntax of the coded pages.
  • These types of tools can also help identify missing or duplicate content, as well as detect any incorrect values or syntax errors in the code.

By taking advantage of these testing tools, website owners can identify issues with their current implementations and make adjustments accordingly. Doing so will improve overall SEO performance by ensuring that all components of a website comply with search engine requirements and guidelines. Additionally, it will reduce the risk of potential penalties from those search engines due to improper implementations or coding errors on a website.

Get Started Today

Structured data can play an important role in helping improve a website's SEO performance. This is because the data provides search engines with information about the content of a web page, allowing them to better understand and index it. By providing this additional layer of information, webmasters are able to increase their chances of appearing higher up in search engine results pages (SERPs). For those looking to get started with structured data today, there are several options available.

The most popular method for implementing structured data on a website is by using markup language. This markup language provides webmasters with a standardized way of structuring their content so that search engines can more accurately interpret and categorize it. It also allows websites to be indexed faster than they would be without the use of structured data. Another option for implementing structured data is through microdata tags, which provide webmasters with another way to organize and structure their content for easier parsing by search engines.

By taking advantage of these tools, webmasters can give themselves an edge when it comes to increasing their visibility in SERPs. Structured data offers many benefits such as improved rankings, increased click-through rates, and better engagement from users who may otherwise have skipped over a website due to its lack of relevance or clarity on SERPs. With these advantages available at hand, getting started with structured data today could prove beneficial for any business or individual looking to gain an advantage on SERPs.


Structured data can be a powerful tool in helping improve SEO. It provides search engines with more information about content on the web, allowing them to better understand and rank it. Not only does structured data make it easier for search engine algorithms to comprehend content, but it also helps attract and engage users by providing a richer experience. For instance, a restaurant could use structured data to display reviews or ratings along with their website listing, which could help draw customers' attention and positively influence their decision-making process. With the right implementation of structured data, brands can gain an edge over competitors and benefit from improved visibility within organic search results.


Q: What is the cost of adding structured data to a website?

Adding structured data to a website can be an effective way of optimizing its performance. It is important to consider the cost associated with this process before making any decisions. Structured data can help make a website more accessible and visible by allowing search engines to better index its content. With the right approach, it can be an affordable option that results in increased organic traffic, improved search engine rankings, and greater user engagement.

Q: Does structured data need to be updated regularly?

Structured data can be beneficial to websites as it aids in search engine optimization (SEO). However, for structured data to remain effective, it must be regularly updated. Failure to do so can cause the website's ranking among search engines to decrease and potentially result in reduced visibility and user engagement. Therefore, ensuring that structured data is regularly up-to-date is key for optimal SEO performance.

Q: Is structured data beneficial for all types of websites?

Structured data can be beneficial for all types of websites, but to what degree is often dependent on the type of content and services offered. By leveraging structured data, a website can gain more visibility in search engine results pages (SERPs). Structured data also helps search engines better understand the context of a web page's content, increasing its chances of appearing as a featured snippet. Additionally, structured data allows websites to provide additional information directly within SERPs that can help users make decisions about which result they should click on. As such, using structured data effectively has become an increasingly important part of SEO strategy for many websites.

Q: What is the best way to implement structured data?

Structured data is a type of code that can be added to websites in order to provide search engines with more information about the content. The best way to implement structured data is by using, a shared vocabulary for structured data, which most major search engines support. Adding schema markup allows search engines to better understand website content and display it more effectively in the SERPs (search engine results pages). Structured data also increases click-through rates as rich snippets show more details such as ratings, reviews, images and videos. Additionally, when implemented correctly, Schema can help improve SEO rankings and maximize visibility on SERPs.

Q: Are there any risks associated with implementing structured data?

The implementation of structured data carries certain risks, such as incorrect markup or inappropriate usage resulting in penalties from search engines. Meticulous care must be taken when using structured data to ensure that the correct properties are used for each object type and that all other technical requirements are met. Through a process of trial and error, webmasters can determine which properties work best for their websites, but this often requires significant effort and resources. As with any SEO strategy, implementing structured data involves taking calculated risks in order to achieve greater rewards.

Learn More: Does Traffic Help SEO?

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