Does SSL Improve SEO?

Anil Alexander
June 15, 2023
12 Minute
Image showcasing how SSL Improves seo
Jump to Section

Security has become an increasingly important factor in the online world. The use of SSL (Secure Sockets Layer) certificates is a vital element when it comes to ensuring a secure connection between a user and the website they are accessing. This technology is also becoming essential for improving SEO rankings, as it can have a direct effect on how search engines view websites. In this article, we will discuss the advantages of using SSL certificates, types of certificates available, Google rewards for using them, benefits on e-commerce sites, impact on SEO rankings, how to get SSL certification and its impact on digital marketing. By understanding these topics better, users can understand the importance of implementing SSL into their own websites in order to increase their visibility online and keep users safe from potential cyber threats.

Advantages of SSL

Utilizing SSL, along with on page seo services, can provide a number of benefits to websites, such as increased security, improved search engine ranking, and enhanced user experience. Having an SSL certificate on a website encrypts the data that is sent between the server and the user, ensuring privacy and instilling trust in the user's information. This security measure not only protects sensitive data but also helps boost search engine rankings, as major search engines consider SSL as a minor ranking factor in their algorithms. Additionally, the presence of an SSL certificate is visually indicated by a padlock icon in browsers, enhancing the user experience and fostering greater trust in the website, leading to increased conversions.

The type of certificate used is important when considering security for websites. There are two main types: Domain Validated (DV) certificates or Organization Validated (OV) certificates. DV certificates are cheaper and faster to obtain but they do not authenticate any business information about your organization like OV certificates would, thus giving them less credibility with customers compared to OV certificates. OV certificates require more authentication process, but they offer more assurance to customers since it verifies business information like physical address and company name through third party sources such as registrars or government agencies before issuing out the certificate.

Having either type of these two certificates provides different levels of encryption for web traffic and can significantly improve SEO performance overall by increasing trust from customers while boosting search engine rankings at the same time Therefore, implementing an SSL certification on websites offers multiple advantages that make it worth investing in this technology for security reasons as well as improving SEO performance with potential conversion boosts from customers who trust your website more because of its authenticity offered with an SSL certification.

Types of Certificates

Types of Certificates play an important role in optimizing the security and performance of a website. Digital certificates come in many different varieties, including:

  • Domain Validation (DV) Certificates: These are the simplest type of certificates and they verify domain ownership. They offer basic encryption and are suitable for small businesses or personal websites.
  • Organization Validation (OV) Certificates: OV certificates provide more vigorous validation than DV certificates, verifying both domain ownership and business identity. The extra assurance provided by OV certificates is beneficial for mid-sized businesses or those that process credit card payments on their websites.
  • Extended Validation (EV) Certificates: EV certificates offer the highest level of validation available, providing customers with maximum assurance when making purchases online. This type of certificate requires extensive vetting from the Certificate Authority, so it can be expensive but is ideal for larger enterprises that need to establish trust quickly with their customers. Search engines like Google Chrome reward sites with these types of SSL/TLS security protocol certificates by boosting their SEO rankings as they prioritize secure sites over unsecure ones. By improving customer trust and protecting sensitive data such as credit cards from malicious threats, business owners who invest in a quality digital certificate provider will see great rewards from search engine results pages (SERPs). Additionally, simply having an SSL/TLS certified website lets visitors know that they're safe while browsing your site; this can lead to higher conversion rates as customers feel more confident completing transactions on your page. Transitioning into how Google rewards sites with SSL/TLS security protocol certificates may seem daunting at first, but taking advantage of them provides website owners with valuable benefits that will help them remain competitive in search engine results pages.

Google Rewards

By implementing SSL/TLS security protocols, websites can gain a competitive advantage in search engine results pages (SERPs) due to increased trust and improved security. Google rewards secure websites by giving them higher rankings compared to non-SSL sites. To take advantage of this, website owners should consider obtaining a single certificate from one of the many certificate authorities that are available for domain validation. Making sure all parts of the site have quality content and are secured with an SSL certificate is an important step in improving the website's search engine optimization (SEO).

Depending on the type of content present on a website, different types of certificates may be required. A basic single domain validation certificate will suffice if there is no sensitive data being collected or transmitted on the site. However, if there are e-commerce services present, then an extended validation (EV) certificate is recommended as it offers greater levels of assurance to customers who make transactions online. EV certificates require additional steps for verification such as providing proof documents and legal authorization from the domain owner before they can be issued.

Having a secure website with up-to-date security certificates provides users with peace of mind when browsing but also helps build trust between visitors and businesses which will likely result in increased conversions and sales. Furthermore, having quality content throughout the entire site will ensure that visitors stay longer which further increases its value according to Google's algorithm for ranking webpages thus leading to better SERP placement and more organic traffic over time. As such, taking these steps towards improving website security can pay off both in terms of SEO gains as well as tangible benefits for e-commerce operations.

Benefits on eCommerce

Secure websites not only provide customers with a virtual fortress of safety, but also offer tangible benefits for e-commerce operations. SSL certificates, or Secure Socket Layer certificates, are important components to ensure the security of user privacy and transactions on websites. Apart from preventing security threats such as malware and data breaches, it can also help businesses rank higher in search engine results pages (SERPs). With an SSL certificate installed on their website, companies can benefit from improved search engine optimization (SEO) and increased rankings in Google's SERP. Additionally, content marketing becomes more effective for business growth when accompanied by an SSL certification.

SSL also improves the user experience on websites by providing better protection against online security threats. This increases customer trust and creates an overall positive impression that could potentially lead to higher conversion rates. It has been proven that users are more likely to stay on a website if it is secure than if it is not. Moreover, having a secure connection will reduce bounce rates since visitors feel safer navigating through e-commerce platforms with secure connections provided by TLS – Transport Layer Security – protocols.

For these reasons, companies must take into account the importance of installing an SSL certificate and its potential impact on SEO rankings in order to improve their visibility and presence across web pages as well as boost sales performance over time. To sum up, implementing an SSL certificate is essential for e-commerce businesses looking to increase sales revenue while establishing trust among customers who value security above all else. Encouragingly enough, Google takes into consideration whether or not a website has an SSL certificate when ranking them in its SERPs which further emphasizes the importance of installing one for business success online.

Impact on SEO Rankings

Implementing an SSL certificate has a direct impact on Search Engine Optimization (SEO) rankings, offering businesses improved visibility and presence across webpages. Firstly, the use of a secure connection via an SSL certificate is now considered to be a ranking signal in search engine algorithms. This means that websites which have implemented SSL will be awarded higher positions within the search engine result pages. Secondly, having an SSL certificate also increases the trustworthiness of the website and adds additional security features for website visitors such as data encryption which can help protect them from cyber attacks. Thirdly, it is believed that using an SSL certificate can improve conversion rates on e-commerce websites due to customers feeling more secure when making payments online. John Mueller of Google has even hinted that sites without one may soon lose out on organic traffic altogether.

The addition of an SSL Certificate not only improves domain authority but also provides much needed security to any website hosting confidential information or personal data. Additionally, having an encrypted connection can help protect against malicious hackers and increase peace of mind for consumers who are entering financial information or other sensitive details online. Furthermore, implementing an SSL Certificate helps boost SEO rankings through increased trustworthiness signals as well as improving overall content quality for users who visit the website.

When considering how to get SSL certificates there are numerous options available ranging from free versions with limited features to paid ones which offer more complex protection and greater level of security assurance depending on individual needs and budget constraints. Regardless of cost however, obtaining this type of certification is essential in order to reap all the benefits associated with improved SEO ratings while simultaneously providing customers with necessary safeguards against potential threats when shopping online. Transitioning into this next section therefore looks at how businesses can acquire Secure Socket Layer certificates according to their specific requirements and capabilities.

How to Get SSL

Acquiring an SSL certificate is a necessary step for businesses to ensure their websites are secure and enjoy the associated SEO benefits. An SSL, or Secure Sockets Layer, is a type of encryption technology that enables a secure connection between two communicating devices such as a web browser and server. This encryption ensures that all data transmitted between them remains private and prevents any third-party interference. In order to get an SSL certificate, businesses need to create an account with a Certificate Authority (CA) and then generate the necessary keys for authentication. The CA will then verify the domain name ownership and issue the certificate which can be installed on the server hosting the website.

Having an SSL certificate also helps build trust with users by providing authenticity via visible indicators like green address bars or padlock icons in web browsers. This gives customers confidence in using their credit cards or other sensitive information when interacting with websites that have this security measure in place, leading to increased customer loyalty and satisfaction. Additionally, search engines may give preference to websites that employ these measures so having one can help boost organic traffic on search engine results pages (SERPs).

The implementation of an SSL certificate is crucial for businesses, especially for those offering global SEO services. It serves a dual purpose of protecting user data and enhancing SEO rankings by instilling trustworthiness online. By utilizing this security protocol, businesses can establish secure communication over networks, safeguarding sensitive information. Moreover, the adoption of SSL certificates positively impacts digital marketing efforts, resulting in improved online visibility and increased user trust, ultimately contributing to the success of global SEO services.

Impact on Digital Marketing

Having an SSL certificate in place can be advantageous for businesses as it helps build trust with customers, potentially leading to increased customer satisfaction and loyalty. The impact of SSL on digital marketing is significant, as it provides a secure environment for websites to operate in. This security allows users to have an improved experience when visiting sites or blogs, as they will not have to worry about their private information being stolen or attacked. Additionally, the features of SSL can help improve SEO efforts such as providing better website encryption for credit card processing and improved website ranking due to Google's preference for secured sites.

SSL has become more of a necessity than ever before, due to its impact on digital marketing and online experiences. Companies now recognize that without SSL there are risks associated with both user experience and search engine optimization performance. An added bonus is that by implementing SSL solutions onto websites this also adds credibility and legitimacy in the eyes of consumers while also adding a layer of protection from malicious attacks.

Businesses should take advantage of the many benefits offered by having an SSL certificate installed on their websites including enhanced security, improved SEO rankings, increased customer loyalty and confidence in the company's services or products. Implementing these measures will ensure customers safety which will lead to positive outcomes overall for any company taking part in digital marketing activities.


SSL can offer a range of advantages for businesses, from security to improved search engine rankings. Google rewards websites with SSL certificates, providing them with an edge against competitors who lack encryption. An SSL certificate can also improve the trustworthiness of an e-commerce website exponentially, as customers feel more secure when entering their personal data online. Furthermore, implementing one of these certificates can lead to an enormous improvement in SEO rankings, making it a must-have for any successful digital marketing campaign. In conclusion, investing in SSL technology is fundamentally essential for any business that wishes to stay ahead of the competition and ensure its website has maximum visibility online. It is no exaggeration to say that without SSL certification, businesses may find themselves at an insurmountable disadvantage when it comes to digital marketing success.


Q: How long does it take to get SSL certification?

SSL certification is a process used to increase the security of online communications and transactions. It can take anywhere from minutes to days for an SSL certificate to be issued, depending on the type of validation that is required. If the domain owner requests domain validation (DV), then it typically takes only a few minutes for the certificate to be issued by an authorized certificate authority (CA). However, if extended validation (EV) or organization validation (OV) is requested, then it usually takes between 1-5 days before the CA issues the certificate.

Q: What is the cost of SSL certification?

SSL certification involves the use of a digital certificate that allows websites to establish secure connections with browsers. The cost of such a certification can vary depending on the type and the provider. Generally, there are three types of certificates: single domain, multi-domain, and wildcard. Single domain certificates will typically be the least expensive option and can range from $9 - $150 per year. Multi-domain certificates offer additional protection for multiple domains but may cost up to around $300 annually while wildcard certificates provide unlimited subdomains for one base domain and may range from $90 - $500 annually.

Q: How often should I renew my SSL certification?

SSL certificates are an important component of online security and should be renewed on a regular basis. The frequency of renewal will depend upon the type of certificate, the issuing authority, and any applicable regulations. Generally speaking, most SSL certificates should be renewed at least once a year. It is also important to review your certificate prior to renewal in order to make sure it meets the latest security standards and requirements for encryption levels. Renewing your SSL certification on a regular basis ensures that your website remains secure and protected against malicious attacks or exploits.

Q: Is SSL certification mandatory for SEO?

SSL certification is not just a mandatory component of SEO, it is absolutely essential for website optimization. The importance of obtaining an SSL certificate cannot be overstated; without one, websites are at risk of being penalized by search engines and losing out on potential customers. Furthermore, a secure connection between the server and browser helps protect confidential information and data from malicious actors. With so much to gain from SSL certification, it isn't surprising that it is quickly becoming a necessary part of any successful SEO strategy.

Q: Does SSL certification affect website speed?

SSL (Secure Sockets Layer) certification is a process that encrypts and secures the data transmitted between a web server and the user's browser. The encryption of this data slows down the loading speed of websites, which can have a negative impact on website performance, depending on many factors such as site size and amount of traffic. Although SSL certification has some drawbacks in terms of page loading speed, it is still important for overall website security. It helps to protect users' sensitive information from potential hackers as well as providing a secure connection between web servers and clients. Therefore, having an SSL certificate installed on your website can be beneficial for both website security and SEO.

Learn More: What is The Relationship Between Social Media And SEO

Ready to collaborate?

Get a free SEO audit, strategy, and consultation to see what we’re all about.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.