brand strategy

Personas & Messaging

We’ll help you isolate and segment your messaging according to your different customer personas to help you speak more precisely to your audience.

Why customer personas matter?

Your audience is not one size fits all. There’s a good chance there are multiple customer persona groups with different pain points. More accurately addressing pain points results in better conversions.

But also...

Not segmenting your messaging means spraying and praying.

Speaking to everyone is speaking to no one. Your brand must isolate the different pain points and motivators of its customer personas to help its messages better resonate with your audience.

Personas and messaging helps you create content that converts.

Whether you’re creating website content, social media content, new paid ads, or working on an influencer campaign, you need to know who you’re speaking to and what their pain points are. Hence, the right personas and messaging will help you more easily create content that converts.

Segmenting your audience helps you figure out what’s working.

Segmenting your audience will help you isolate which customer groups and messaging are best converting. When you have this information, you’ll be able to double down on what works and cut off what isn’t. As a result, this typically means saving time and budget to increase conversions.

How we approach personas & messaging.

Understanding your market and audience.
Identifying different customer personas.
Assigning priority messages to each persona.

See how we’ve done it in the past:

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Brand design & ethos

Supply Unchained

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Blockchain Boys Club

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Podcast design


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