Content Strategy
Creating content but no one engaging with it?
To fix this, we use our tried-and-true process of discovering what messages, content forms, and channels are best for your audience.
Our unique customer centric approach.
We’ve found time and time again, if you don’t do your due diligence to understand who you’re selling to, you end up speaking to no one and creating content no one cares about.
We backup what you’re doing with data-driven research.
The name of the game is to eliminate the uncertainty. Through competitor analysis and customer research, we put assumptions aside and gain confidence of the right messages, to the right customers, at the right time.
We make it clear to your customers that you are one of them.
Gone are the days of marketing BS. Only once you learn how your customers talk and what matters to them most will you be able to best relate to them. We’ve found this best creates lifelong customers.
We only create content and prioritize channels that your customers want.
Whether it’s blogs, podcasts, ebooks, or webinars, we tailor your content roadmap around the topics and content channels that your customers care about.
We create and refine your funnel to optimize for conversions.
We put the necessary frameworks in place to understand where and why prospects are falling out of your funnel. We don’t stop iterating till we reach perfection.
What we will achieve.
01
Learn from your competitors and customers.
02
Isolate and finalize key messages.
03
Combine this into a content strategy.
Here’s how we go about it.
1
Competitor Analysis
Some of your competitors are likely deploying strategies that are working. At the same time, there is more they could be doing better. We’ll identify their weaknesses and opportunities.
2
Customer Research
Put your assumptions aside and understand your customer inside and out. The more we know about our users, the more likely we turn them into lifelong users.
3
Personas & Messaging
Deliver the right messages to the right people. Using a data-driven approach, we identify who your customer personas are, their pain-points, and the right messaging to prioritize.
4
Keyword Strategy
Growing organic traffic starts with targeting the right keywords. This research, in combination with our customer research, ensures we’re taking a holistic approach to the content we’re creating.
5
Content Roadmap
Successful content marketing means having a concrete strategy in place. A content roadmap does just that by mapping the messages, mediums and channels of your ideal customer personas.
6
Funnel Optimization
We will make it super easy to understand where and why prospects are dropping out of our funnel. Based on this data, we will continue to iterate and optimize our content.
We’ve been creating content strategies for some of the best teams out there.
We move fast.
Ready to meet your new partners in crime?
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