Podcasting for businesses
Tickertape
Tickertape, a sub-division of one of India’s largest Startups, Smallcase, which is software that helps you make better investment decisions.
What were there objectives?
01
App Downloads
02
Engage their
existing audiences
existing audiences
We started with competitor analysis.
There are over 1000 finance related podcasts, in India alone. Let that sink in for a second. With that, we chose the top 50 and dove into what worked and what didn’t for each one of them.
After our analysis, what we found was that every one of the podcasts we looked at, followed the same old boring conversational format (oh, and most podcasts had pretty awful audio quality.
After our analysis, what we found was that every one of the podcasts we looked at, followed the same old boring conversational format (oh, and most podcasts had pretty awful audio quality.
And so, we decided to innovate on the traditional interview format. And we did so in two primary ways:
1. Our Podcasts followed a narration based format
2. We cut down the interviews to their most bear and tangible points
2. We cut down the interviews to their most bear and tangible points
Here’s a glimpse of what it sounds like
Our episodes on average,have an
84%
Completion rate
84%
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