Content marketing
LightRocket
is a SaaS that provides photographers with online photo storage and portfolio websites.
What were there objectives?
01
Define Brand Guidelines
02
Create high value content
What started out as simple content marketing blossomed into an entirely new revenue arm.
By creating straightforward SEO blog articles and evaluating their success, we were able to pinpoint a lingering market opportunity for LightRocket to capitalize on.
It started with research into great content
Through competitor anaylsis and keyword research, we identified a host of photography related topics and keywords we could realistically begin ranking on the first page of Google for. Sure enough, we are now ranked in the #5 spot for ‘Top Photography Grants’.
This is where things got interesting.
While the organic traffic was great, this one piece of content was significantly outperforming all others on LightRocket’s social media channels. We investigated further by conducting customer persona research. We discovered our end-users found significant value in free-to-access databases of upcoming photogrant grants, competitions, and workshops...
So guess what we did next? That’s right. A free-to-access database of every known photography grant, competition, workshop.
We’re now seeing:
- A growth in organic traffic
- High value content for LightRocket’s end-users
- Increase in exposure via partnerships with identified listings
You can visit their website at: www.lightrocket.com/listings
Like, what you read?
Checkout our other case studies too!
Brand design & ethos
Supply Unchained
Exciting, fresh, original - that’s what we were told when redesigning Supply Unchained’s brand. We delivered a unique concept with a revamped website to turn Supply Unchained into a brand with a vision for the future.
View case study
Podcast design
Tickertape
Tickertape wanted a podcast but had no idea what it might look like. We built a concept and ran with it. We are still doing guest outreach, recordings, and episode editing to this day. Not gonna lie, it’s a killer podcast.
View case study
a to z
Blockchain Boys Club
We developed everything from the concept, the name, the branding, all the way to the website, the merchandise, and the marketing strategies. We got the Blockchain Boys Club featured on Yahoo News! and Nasdaq, pretty cool huh?
View case study