.svg)
Influencer marketing
ekar
is a B2C careshare and car rental service that operates throughout the MENA region.
What were there objectives?
01
Leverage influencer marketing
02
Deliver more users
We started with leveraging our existing database of top influencers based out of Dubai.
Leveraging our relationships meant we could begin shipping out influencer content virtually immediately while also getting the best rates from each influencer.
Within 7 days we had unique, user generated content from influencers posting about ekar and their carsharing service.
Within 7 days we had unique, user generated content from influencers posting about ekar and their carsharing service.
But beyond Mamba’s influencer catalog, we needed specific influencers who matched the ekar brand profile.
Every business and product is unique. There are often times influencers who match your given product perfectly but aren’t in our existing catalog.
So guess what we did next? That’s right. We went and recruited all the top influencers who matched ekar’s brand profile perfectly.
We recruited over 50+ new influencers who specialized in Dubai travel and convenience and onboarded them to our program. Since then, we have seen an additional 10% growth from social media channels.
The results?
The results?
ekar’s return on ad spend improved by:
5x
We’re now seeing:
- A huge boost in high value, high converting users
- A lower customer acquisiton cost
- A scalable approach to acquiring new users
- A new outlet for creating user generated content.
You can visit their website: www.ekar.app
